When your own initials are enough

Quiet luxury are words that best characterize the subtly elegant world of Bottega Veneta. Originally conceived in 1966 as a small leather-goods brand company distinguished by the use of their weaving technique called ”intrecciato”, specific to the Veneto region of Northern Italy, it was acquired by the PPR Group, in February 2001 when rumor has it that it was a breath away from the grips of bankruptcy. Since the summer of 2001, when the multi-talented Creative Director Tomas Maier took over the Bottega brand, not only has this historical fashion house managed to survive in the luxury goods world, it has in fact continued to grow without losing its exceptional craftsmanship, butter soft leathers, innovative functionality and timeless design; elements that it was always known for.

The brand’s famous logo-less principle had disappeared in the late nineties to resurface once again under Maier’s supervision. Tomas Maier respectfully took care of the brand’s heritage, re-establishing both its DNA and famous seventies slogan “When Your Own Initials Are Enough”. Nonetheless, just recently, Bottega Veneta’s customer-centered philosophy has just gone one step further on the 17th of April 2012 adding another dimension to the famous slogan with the launch of the INITIALS project. Officially introduced in a special pop-up shop at the brand’s headquarters during this year’s Milan design week, Yatzer was able to experience the process first hand before it exclusively hits the brand’s e-commerce stores in the U.K., the U.S., and Japan.

Create here…

May 7, 2012 by bottegaveneta in

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“About Bottega Veneta’s Initials: I love that the “brand without branding” has allowed their customers to “brand” their products with their own names, a literal realization of “make it your own” deployed by many but truly put into practice by few.”

“About Bottega Veneta’s Initials:
I love that the “brand without branding” has allowed their customers to “brand” their products with their own names, a literal realization of “make it your own” deployed by many but truly put into practice by few.”